Discover Top 9 Japanese Summer Festivals to Enjoy in 2025

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Wednesday, July 2, 2025

Summer in Japan is a kaleidoscope of colour, music, and tradition, where Japanese festivals come alive under the warm sun. Known as matsuri, these summer festivals in Japan blend ancient rituals with modern flair, offering you a front-row seat to the country’s vibrant culture.
From the majestic Gion Matsuri in Kyoto to the soulful Obon Festival and the romantic Tanabata, this guide dives into nine unmissable Japanese festivals to experience this summer. Whether you’re a culture enthusiast or a curious traveller, these celebrations will leave you spellbound. Let’s explore the best summer festivals in Japan and plan your cultural adventure!

Why Summer Festivals in Japan Are a Must-Experience

Summer festivals in Japan are more than just events—they’re a celebration of community, heritage, and joy. Picture yourself amidst vibrant parades, dazzling fireworks, and locals in colourful yukata, all united in festive spirit. These Japanese festivals offer a unique blend of history and modernity, from sacred rituals to lively street dances.
You’ll savour mouth-watering street food, witness elaborate floats, and feel the pulse of Japan’s cultural heartbeat. Affordable flights from India and budget-friendly accommodations make these festivals accessible, ensuring you can immerse yourself in Japan’s summer magic without breaking the bank.
Love festivals? Japan’s iconic celebrations await you! Explore our Japan tour packages to experience Gion Matsuri, Sapporo Snow Festival, and more!

1. Gion Matsuri – Kyoto’s Grand Summer Celebration

Gion Matsuri, held throughout July in Kyoto, is Japan’s most iconic Japanese festival, drawing millions to Yasaka Shrine. Dating back to 869, it began as a ritual to appease gods during plagues. Today, it’s a month-long celebration, with the highlight being the Yamaboko Junko parades on 17th and 24th July.
Towering floats, some 25 metres tall and weighing up to 12 tonnes, are adorned with tapestries and pulled through Kyoto’s streets by teams chanting “Yoi, yoi!” The floats, called yama and hoko, are engineering marvels, showcasing Kyoto’s craftsmanship.
You’ll love wandering the streets, sampling taiyaki (fish-shaped pastries) from stalls, and soaking in the festive buzz. The yatai (food stalls) offer everything from grilled squid to kakigori (shaved ice), perfect for a hot summer day. If you’re lucky, you might catch a glimpse of maiko (apprentice geisha) adding elegance to the scene.
Why You’ll Love It: The grandeur of the floats and the lively atmosphere make Gion Matsuri a cultural spectacle.

Budget Tip: Stay in hostels near Kyoto Station, book early, and enjoy free parade viewing along Shijo Street.

Pro Tip: Visit the Yoiyama evenings (14th–16th and 21st–23rd July) when floats are displayed, and streets turn into pedestrian-only zones filled with food and games.

2. Obon Festival – Honoring Spirits with Dance and Lanterns

The Obon Festival, celebrated from 13th to 16th August, is a poignant Japanese festival that honours deceased ancestors. Rooted in Buddhist traditions, it’s a time when families reunite, clean ancestral graves, and light chochin lanterns to guide spirits home. The heart of Obon Festival is the Bon Odori, a communal dance performed to folk music, welcoming spirits with rhythmic grace. Each region adds its twist—Kyoto’s Daimonji Festival lights up mountains with giant bonfires, while Tokyo’s Toro Nagashi sees lanterns floating down rivers.
You can join the Bon Odori, swaying to taiko drums under lantern-lit skies, or visit temples for prayer ceremonies. The festival’s blend of solemnity and celebration creates a deeply moving experience. Don’t miss trying somen (cold noodles) or yakisoba at festival stalls, where locals share stories and smiles.
Why You’ll Love It: The mix of spiritual rituals and joyful dances makes Obon Festival unforgettable.

Budget Tip: Participate in free Bon Odori dances and eat at affordable yatai for local flavours.

Pro Tip: Check local schedules, as Obon Festival dates vary by region (e.g., mid-July in some areas).

3. Tanabata – The Star Festival of Wishes

Tanabata, the Star Festival, lights up Japan on 7th July (or August in some regions like Sendai). Inspired by a folktale about star-crossed lovers Orihime and Hikoboshi, who meet once a year across the Milky Way, this Japanese festival is all about dreams. You’ll write wishes on colourful tanzaku papers and hang them on bamboo trees, hoping the stars grant them. Sendai’s Tanabata Festival is a highlight, with streets draped in vibrant streamers and fireworks illuminating the night.
Stroll through shopping arcades adorned with paper cranes and stars, or join locals in writing heartfelt wishes. The festival’s whimsical charm and romantic vibe make it perfect for couples or solo travellers. Pair your visit with a bowl of hiyashi chuka (cold ramen) from nearby stalls.
Why You’ll Love It: The wish-making tradition and dazzling decorations create a magical experience.
Budget Tip: Visit free Tanabata displays in malls and use Japan’s efficient trains for affordable travel.

Pro Tip: Wear a yukata for Instagram-worthy photos amidst the festive decor.

4. Awa Odori – Japan’s Most Famous Dance Festival

From 12th to 15th August, Tokushima’s Awa Odori transforms the city into a dance extravaganza, making it Japan’s largest dance-focused Japanese festival. Over a million visitors watch groups in vibrant yukata perform synchronised dances to shamisen and taiko music. The chant “Yattosa, yattosa!” fills the air as dancers, known as ren, invite spectators to join the fun. The festival’s roots trace back to the 16th century, celebrating a castle’s completion.
You’ll be swept up in the infectious energy, whether watching from the sidelines or jumping into the dance. Food stalls serve sanuki udon and grilled fish, adding to the festive vibe. The sense of community makes Awa Odori a must for any summer itinerary.
Why You’ll Love It: The lively dances and crowd participation create an electrifying atmosphere.

Budget Tip: Book budget guesthouses in Tokushima and watch free street performances.

Pro Tip: Arrive early for prime viewing spots along Shinmachi River.

5. Nebuta Matsuri – Giant Lantern Parade of Aomori

Aomori’s Nebuta Matsuri, held from 2nd to 7th August, is a visual feast of illuminated floats. Massive nebuta—handcrafted paper lanterns depicting warriors, mythical creatures, and kabuki characters—parade through the city, some towering over 5 metres. Accompanied by taiko drums and haneto dancers in floral hats, the floats create a mesmerising spectacle. The festival culminates with a sea procession, where floats are floated on Aomori Bay.
You’ll marvel at the craftsmanship and join the chant of “Rassera, rassera!” Food stalls offer hotate (scallops) and miso ramen, perfect for a chilly northern evening. This Japanese festival is a bucket-list experience for its sheer scale and beauty.
Why You’ll Love It: The glowing floats and festive chants create a magical vibe.

Budget Tip: Stay in budget hotels in Hirosaki and use JR trains for affordable travel.

Pro Tip: Join as a haneto dancer for a small fee to parade with the floats.

6. Sumidagawa Fireworks Festival – Tokyo’s Sky Spectacle

On the last Saturday of July, Tokyo’s Sumidagawa Fireworks Festival lights up the Sumida River with over 20,000 fireworks. Dating back to 1733, this Japanese festival began as a memorial for famine victims and now draws crowds in yukata for a dazzling display. Skyscrapers like Tokyo Skytree provide a stunning backdrop as fireworks burst in vibrant patterns.
You’ll love picnicking along the riverbank, munching on onigiri or karaage from nearby stalls. The festive atmosphere and Tokyo’s summer buzz make it a highlight of summer festivals in Japan.
Why You’ll Love It: The vibrant fireworks and riverside vibe are perfect for a summer night.

Budget Tip: Arrive early for free viewing spots near Asakusa or book budget hostels in Ueno.

Pro Tip: Bring a picnic mat for a comfortable viewing experience.

7. Tenjin Matsuri – Osaka’s Vibrant River Festival

Osaka’s Tenjin Matsuri, held on 24th and 25th July, is one of Japan’s top three festivals, dedicated to Tenmangu Shrine. The highlight is a river procession on 25th July, where over 100 decorated boats sail along the Okawa River, accompanied by fireworks and traditional music. On land, drummers and dancers in hapi coats parade through the streets, while yatai serve takoyaki and okonomiyaki.
You’ll be captivated by the boat parade’s elegance and the fireworks’ brilliance. The festival’s lively spirit reflects Osaka’s vibrant culture, making it a must-visit Japanese festival.
Why You’ll Love It: The river parade and fireworks create a festive spectacle.

Budget Tip: Stay in budget accommodations in Umeda and enjoy free riverside viewing.

Pro Tip: Visit Tenmangu Shrine for pre-festival rituals and blessings.

8. Nagaoka Fireworks Festival – One of Japan’s Largest Fireworks Shows

Held on 2nd and 3rd August in Niigata, the Nagaoka Fireworks Festival is a jaw-dropping display of over 20,000 fireworks along the Shinano River. Known for its “Phoenix” show—a tribute to post-war recovery—this Japanese festival blends solemnity with celebration. The fireworks, some spanning 650 metres, light up the sky in intricate patterns.
You’ll love the emotional resonance and sheer scale, with food stalls offering katsu curry and dango. The festival’s community spirit makes it a highlight of summer festivals in Japan.
Why You’ll Love It: The massive fireworks display is awe-inspiring.

Budget Tip: Book budget hotels in Niigata early and use local trains for affordable travel.

Pro Tip: Reserve a paid viewing seat for the best experience, or find free spots along the river.

9. Kochi Yosakoi Festival – Modern Twist on Traditional Dance

From 9th to 12th August, Kochi’s Yosakoi Festival brings a contemporary edge to traditional dance. Over 200 teams in vibrant costumes perform choreographed routines with naruko clappers, blending folk music with pop, jazz, and samba. The streets of Kochi buzz with energy as dancers compete for top honours.
You’ll be swept up in the infectious rhythm, whether watching or joining impromptu dances. Food stalls serve katsuo no tataki (seared bonito), adding local flavour to this lively Japanese festival.
Why You’ll Love It: The fusion of tradition and modernity is electrifying.

Budget Tip: Stay in guesthouses in Kochi and watch free performances in Obiyamachi.

Pro Tip: Check team schedules to catch performances at multiple venues.

Travel Tips for Experiencing Japanese Summer Festivals

To make your summer festivals in Japan unforgettable, follow these tips:

Book Early: Festival season is peak travel time, so reserve flights, hotels, and Shinkansen tickets months in advance.
Dress for the Occasion: Rent a yukata (around ¥3,000) to blend in and feel festive. Many cities offer rental shops near festival venues.
Beat the Heat: Japan’s summer is hot and humid, so carry water, a fan, and cooling towels. Wear sunscreen and comfortable shoes for long walks.
Navigate Crowds: Festivals attract millions, so download apps like Google Maps or Hyperdia for real-time transport updates and crowd-avoiding routes.
Savour Street Food: Try local delicacies like yakitori, okonomiyaki, or kakigori at yatai for affordable, authentic meals (¥300–¥800).
Respect Customs: Observe etiquette, such as staying quiet during rituals or avoiding restricted areas. Ask permission before photographing performers.
Use Rail Passes: A Japan Rail Pass saves money on intercity travel, perfect for visiting multiple festivals.

Conclusion: Soak in the Spirit of Japan This Summer

Japan’s summer festivals are a vibrant tapestry of culture, community, and celebration, offering you a chance to experience the country at its most lively. From the historic grandeur of Gion Matsuri to the spiritual beauty of Obon Festival, the romantic charm of Tanabata, and the explosive energy of Nagaoka Fireworks Festival, these Japanese festivals promise memories that will last a lifetime. Whether you’re dancing at Awa Odori or gazing at Nebuta Matsuri’s glowing floats, you’ll leave with a deeper connection to Japan’s heritage.
Ready to dive into the festivities? SOTC offers expertly crafted travel packages to Japan , designed to make your Japanese festival experience seamless and budget-friendly. From guided tours of Gion Matsuri to curated visits for Obon Festival and Tanabata, SOTC ensures comfort and cultural immersion.

Frequently Asked Questions

Q1: Which Japanese festival is best for first-time visitors?

A: Gion Matsuri in Kyoto is perfect for newcomers, offering a stunning mix of history, vibrant parades, and cultural immersion.

Q2: Are summer festivals in Japan expensive to attend?

A: Most Japanese festivals are free, with costs mainly for food, transport, and accommodation. Budget hostels and street food keep expenses low (¥2,000–¥5,000 daily).